Online Mortgage Leads:
How to make them work
Obviously online mortgage leads work. All you need for proof is the incredible growth of companies like Quicken Loans and Loan Depot (among others) over the last 20 years to become a believer. They've grown almost exclusively using online leads to generate new business. How can smaller lenders compete?
Set up your Google My Business listing
It starts with a Google My Business listing which is optimized to show up at the top of the search engine listings.
Next, you'll need compelling, local content. We can help you find the right content for your blog that will rank high in the local search results. Using an online feed from companies like RISmedia etc will not get you ranked. Google checks for duplicate content and will rank lower than original content.
Get more 4 & 5 star Online Reviews
Your Google My Business listing will show your reviews right next to your competitors. To lead the pack you'll need as many 4 and 5 star reviews as possible.
We've got a tool that can help you get those additional reviews from your customers. We'll also set you up with a dashboard where you can monitor and respond to all of your reviews in one place.
Potential clients place a lot of weight in online reviews. Google, Facebook and Yelp! among others all have online reviews for mortgage brokers now.
Who would you do business with?
Email Marketing - the easiest way to generate new business
Once you've created great content with a focus on your local market you'll need to get the word out.
We'll set up your blog so it automatically posts to your social media accounts and sends an email out to your past clients.
This is the most cost effective way to generate new business and keep customers engaged. You'll generate free traffic to your website and keep your pipeline filled
Mortgage Rates: Who can you beat?
How do your rates stack up against the large, national lenders and banks? Knowing how your rates compare vs the competition is huge!
You can't beat everyone, but if you have better rates than at least some of the top lenders you can use this to your advantage.
Here's list of links to the mortgage rate tables of the nations top lenders, including QuickenLoans and Wells Fargo Home Mortgage.
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